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Can You Guess Which Test Won?

Which face and font combination won?

Doctor with scribbled handwriting
Click here to enlarge
Professional with typewritten text
alivecor-version_b-smClick here to enlarge

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Difference Between Versions:

Version AImage of doctor with scribbled handwriting
Version B Image of a professional with typewritten font

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) on image and Revenue Per Visitor (RPV)

Test Goal:

Increase medical device sales

Traffic Source:

All traffic

Audience:

Cardiologists and their patients in need of medical monitoring

Organization:

AliveCor: makers of a hand-held heart monitoring medical device

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

alivecor-logo-300x157

Test Run On:

omniconvert-logo-300x186
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