How do faces and fonts impact conversions?

Can You Guess Which Test Won?

Which face and font combination won?

Doctor with scribbled handwriting

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Professional with typewritten text

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Difference Between Versions:

Version A – Image of doctor with scribbled handwriting
Version B – Image of a professional with typewritten font

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) on image and Revenue Per Visitor (RPV)

Test Goal:

Increase medical device sales

Traffic Source:

All traffic

Audience:

Cardiologists and their patients in need of medical monitoring

Organization:

AliveCor: makers of a hand-held heart monitoring medical device

Which face and font combination won?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Which face and font combination won?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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