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Can You Guess Which Test Won?

Which Facebook health ad won?

More detailed benefits
ditzo-version_a-smClick here to enlarge
Targeted by age
ditzo-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Facebook ad with header copy stating “Healthcare!” followed by some benefits of purchasing health insurance through the selling company, Ditzo Version B – Similar Facebook ad, but with header copy questioning, “Almost 18?” then outlining some of the benefits of getting health insurance through the company

Key Performance Indicator (KPI):

Clickthrough Rate (CTR)

Test Goal:

Increase enrollment in a health insurance plan

Traffic Source:

Targeted Faceboook users


Almost 18-year old Dutch Facebook users


Ditzo - Dutch insurance provider

This week’s Featured Test is brought to you by:

Test Run By:

Greenhouse Group

Test Run For:

Test Run On:

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram