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Can You Guess Which Test Won?

Which filter order won? "Best Result" placed first or last?

Filter items with "Best Result" listed first
dell-version_a-sm-best_resultsClick here to enlarge
Filter items with "Best Result" listed last
dell-version_b-price_low_to_highClick here to enlarge

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Difference Between Versions:

Version ACategory page with a right-side filter with "Best Result" placed and displayed first
Version BCategory page with a right-side filter with "Best Result" placed last

Key Performance Indicator (KPI):

Average Order Value (AOV), Revenue Per Returning Visitor (RPVr) Revenue Per Visitor (RPV)

Test Goal:

Determine if the order of filter categories impacts conversions

Traffic Source:

All traffic


Shoppers interested in computers and electronics


Dell: computer retailer

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