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Can You Guess Which Test Won?

Which Font Won For Increasing Email Conversions?

Email typed in 14-point Calibri font
calibri14-version_a-sm
Email typed in 12-point Arial font
arial_12pt-version_b-sm

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Difference Between Versions:

Version A – Email typed in 14-point Calibri font Version B – Exact same message, typed in 12-point Arial font

Key Performance Indicator (KPI):

Clicks on link within email message

Test Goal:

Increase customers finding out more about the product

Traffic Source:

In-house prospect list from names gathered at tradeshows and webinars

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

hyland-software

Test Run On:

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linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram