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Can You Guess Which Test Won?

Which form design won? Open or closed fields?

With flat, open fields
Click here to enlarge
With closed, rounded fields
version_b-closed_form_fields-smClick here to enlarge

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Difference Between Versions:

Version A Flat open form fields
Version B Exact same form but with closed, rounded form fields

Key Performance Indicator (KPI):

Form completions

Test Goal:

Increase the number of visitors completing the form

Traffic Source:

All traffic

Audience:

Experimenters interested in Optimizely and its eBook resources

Organization:

Optimizely: experimentation platform

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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