What's the optimal form field format?

guess_the_test-white-green

Can You Guess Which Test Won?

Which form design won? Open or closed fields?

With flat, open fields

version_a-open_form_fields-sm

With closed, rounded fields

version_b-closed_form_fields-sm

Loading ...

Get access to see results

Difference Between Versions:

Version A – Flat open form fields
Version B – Exact same form but with closed, rounded form fields

Key Performance Indicator (KPI):

Form completions

Test Goal:

Increase the number of visitors completing the form

Traffic Source:

All traffic

Audience:

Experimenters interested in Optimizely and its eBook resources

Organization:

Optimizely: experimentation platform

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On: