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Can You Guess Which Test Won?

Which form error display worked best?

Form error indicated with red boxes and text
Click here to enlarge
Form error indicated by highlighting cell in red
form_error-energy_austrlia-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Form field errors highlighted in a red block within red text. Right-side clickable legend linking to form errors.

Version B – Form field error indicated by red highlighting the cells with errors. Clickable legend linking to form errors placed at the page top.

Key Performance Indicator (KPI):

Completed checkouts

Test Goal:

Increase the number of users completing the checkout form by making form input errors easier to spot and fix

Traffic Source:

Direct, search, organic, paid, social, and existing email list


Australian electricity and gas consumers


Energy Australia: electricity and gas provider

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