Version A – Full-page form, fields separated into categories, no "required field" asterisk Version B – Left-aligned, vertically stacked form, no categories, with asterisk
Key Performance Indicator (KPI):
Revenue Per Visitor (RPV)
Test Goal:
Increase form submissions and subsequent purchases
Traffic Source:
All traffic
Audience:
Prospects interested in making a purchase
Organization:
Royal Dutch Mint: Official producer of Dutch coins
