Which form converted best?

Can You Guess Which Test Won?

Which form format won? Full-page or left-aligned?

Full-page form

Click here to enlarge

Left-aligned, vertical form

version_b-royal_dutch_mint-left_aligned-sm

Click here to enlarge

Find out more info

Difference Between Versions:

Version A – Full-page form, fields separated into categories, no "required field" asterisk
Version B – Left-aligned, vertically stacked form, no categories, with asterisk

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Increase form submissions and subsequent purchases

Traffic Source:

All traffic

Audience:

Prospects interested in making a purchase

Organization:

Royal Dutch Mint: Official producer of Dutch coins

Which form format won? Full-page or left-aligned?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Get FREE, gamified A/B tests, and more valuable optimization content, sent to you every other week.

Excellent! Now, just enter your first name and create a password.

Then, you’ll be all set to receive free A/B tests:

Which form format won? Full-page or left-aligned?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Login

Register

Reset Password

Signup for FREE

Get FREE, gamified A/B tests, and more valuable optimization content, sent to you every other week.

Excellent! Now, just enter your first name and create a password.

Then, you’ll be all set to receive free A/B tests:

Login

Get money-making A/B tests, ideas and insights to increase conversions

GroupAnnual Plan

IndividualAnnual Plan

IndividualMonthly Plan

Group
Annual Plan

Individual
Annual Plan

Individual
Monthly Plan