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Can You Guess Which Test Won?

Which form format won? Full-page or left-aligned?

Full-page form
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Left-aligned, vertical form
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Difference Between Versions:

Version AFull-page form, fields separated into categories, no "required field" asterisk
Version B Left-aligned, vertically stacked form, no categories, with asterisk

Key Performance Indicator (KPI):

Revenue Per Visitor (RPV)

Test Goal:

Increase form submissions and subsequent purchases

Traffic Source:

All traffic

Audience:

Prospects interested in making a purchase

Organization:

Royal Dutch Mint: Official producer of Dutch coins

This week’s Featured Test is brought to you by:

Test Run By:

die-nieuwe-zaak-logo

Test Run For:

2011_KNM_logo_ENG_RGB

Test Run On:

Visual Website Optimizer
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