Which Form Won? With Or With The Discount Offer?

Can You Guess Which Test Won?

Which Form Won? With Or With The Discount Offer?

Shorter form, with discount offer

Longer form, without discount offer

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Difference Between Versions:

Version A – Coupon offer, and fewer form fields
Version B – No coupon offer, and more form fields

Key Performance Indicator (KPI):

Leads resulting from form submissions

Test Goal:

Increase the number of leads filling out a form

Traffic Source:

Paid search

Audience:

Local small and medium-sized businesses (SMBs), in targeted U.S. cities

Organization:

Thomas Printworks: 60-year old printing company doing large-color graphics like vehicle wraps, billboards and skyscraper banners