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Can You Guess Which Test Won?

Which Form Won? With Or With The Discount Offer?

Shorter form, with discount offer
reap-version_a-smClick here to enlarge
Longer form, without discount offer
reap_version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Coupon offer, and fewer form fields
Version B – No coupon offer, and more form fields

Key Performance Indicator (KPI):

Leads resulting from form submissions

Test Goal:

Increase the number of leads filling out a form

Traffic Source:

Paid search

Audience:

Local small and medium-sized businesses (SMBs), in targeted U.S. cities

Organization:

Thomas Printworks: 60-year old printing company doing large-color graphics like vehicle wraps, billboards and skyscraper banners

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

thomas_printworks-logo

Test Run On:

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