Version A – Bottom notification bar, appearing when landing on the page, encouraging prospective students to learn more about the program of interest Version B – Pop-up displaying when motioning to exit the page, encouraging prospective students to learn more about the program of interest
Key Performance Indicator (KPI):
Clickthrough Rate (CTR)
Test Goal:
Get more prospective students clicking into program detail page
Traffic Source:
All traffic
Audience:
Prospective students interested in applying for programs
Organization:
GMercyU - Private American university offering more than 40 degree programs
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