How should you position images to get the most engagement?

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Can You Guess Which Test Won?

Which format won? Left or right image placement?

Left-to-right focus

version_a-left_side_focus

Right-to-left focus

version_b-right_side_focus

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Difference Between Versions:

Version A – Ad with model on the left side of the page looking right, towards the car
Version B – Exact same ad but with the model on the right side of the page, looking left towards the car

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) and qualified visits (Qvisits)

Test Goal:

Increase the number of users clicking from the ad into the landing page

Traffic Source:

Social and display traffic

Audience:

Dutch users shown targeted social and display ads

Organization:

Volkswagen: Popular car brand

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