Which form format won? Single step? Or multi step?

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Can You Guess Which Test Won?

Which checkout format won? Single-step or multi-step?

Single-step checkout

single-step_checkout_version_a

Multi-step checkout

multi_step-checkout_version_b

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Difference Between Versions:

Version A – Single-step checkout form
Version B – Radically redesigned multi-step checkout form

Key Performance Indicator (KPI):

Checkout form completions

Test Goal:

Increase the number of shoppers purchasing supplements

Traffic Source:

All traffic

Audience:

Czech supplement shoppers

Organization:

Naturamed: supplements company

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