Toggle next to the price or product?

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Can You Guess Which Test Won?

Which format won? The toggle next to the price or product?

Toggle on right, next to the price

t-mobile-toggle-version_a-next_to_price

Toggle on left, next to the product

t-mobile-toggle-versions_b-next_to_productwinner

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Difference Between Versions:

Version A – Product page with toggle placed on the right side, next to the price
Version B – Exact same format, but with the toggle placed on the left side, next to the product

Key Performance Indicator (KPI):

Toggle usage, Internet-only orders, Add-on orders with Internet plus TV and/or landline

Test Goal:

Determine if toggle placement would impact conversions

Traffic Source:

All traffic sources, but about 70% came from ad campaigns

Audience:

Shoppers interested in purchasing internet and phone plans

Organization:

T-Mobile: telecom provider

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