Which web format wins? With or without the right side navigation?

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Can You Guess Which Test Won?

Which web format won? With or without the right side navigation?

With right-rail navigation

intel-version_a

Without right-rail navigation

intel-version_b

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Difference Between Versions:

Version A – Custom-coded page with right rail navigation and larger, higher resolution imagery that loaded as the visitor scrolled
Version B – Similar page, but created through a template. Had a standard navigation and pre-loaded imagery without scrolling

Key Performance Indicator (KPI):

Clickthrough Rate (CTR) to the product page

Test Goal:

Increase the number of users clicking from the landing page into the product page

Traffic Source:

Direct, search, referral, organic, and paid

Audience:

Professionals interested in commercial drone technology

Organization:

Intel: global technology leader

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