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Can You Guess Which Test Won?

Which Hero Image Won On Desktop, But Lost On Mobile?

Hero image: brunette model with hair extensions
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Hero image: blonde model before and after hair extensions
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Difference Between Versions:

Version A: Hero image showcasing a brunette model with hair extensions Version B: Hero image showing a blonde model before and after affixing hair extensions

Key Performance Indicator (KPI):

Clickthrough rate (CTR) and Revenue Per Visitor (RPV)

Test Goal:

Increase the number of people going through the sales funnel to purchase hair extensions

Traffic Source:

All – Direct, search, referral, organic, paid, affiliate, email list, and social: segmented by desktop and mobile

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Visual Website Optimizer
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