Results: Which Hero Image Won On Desktop, But Lost On Mobile?

Hero image: brunette model with hair extensions

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Hero image: blonde model before and after hair extensions

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Which Hero Image Won On Desktop, But Lost On Mobile?

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Difference Between Versions:

Version A: Hero image showcasing a brunette model with hair extensions
Version B: 
Hero image showing a blonde model before and after affixing hair extensions


Key Performance Indicator (KPI): 

Clickthrough rate (CTR) and Revenue Per Visitor (RPV)


Test Goal:

Increase the number of people going through the sales funnel to purchase hair extensions

 

Traffic Source:

All – Direct, search, referral, organic, paid, affiliate, email list, and social: segmented by desktop and mobile

 

Audience: 

 

Organization: 

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This week’s Featured Test is brought to you by:

Test Run By

Fuel Made

Test Run For

Luxy Hair

Test Run On

Visual Website Optimizer (VWO)

WINNING VERSION

B

Poll Results - The Best Guesses:

Which Hero Image Won On Desktop, But Lost On Mobile?

  • Version B
  • Version A
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Test Details:

Luxy Hair, a high-quality hair extensions e-tailer, teamed up with Fuel Made, a Shopify web design and development agency, to conduct this “hair-o” image test.


Background:

The goal was to determine if changing the hero image — from a person with long, flowing hair extensions, to a before/after picture, showing the transformative effect of the hair extensions — would increase the number of shoppers clicking into the sales funnel, ultimately resulting in more product purchases.


Hypothesis:

The team suspected showing the before/after image would help shoppers’ visualize the transformative effect of the hair extensions, increasing product interest.

However, the team was unsure if this image would appear too crowded on a small mobile screen, potentially diminishing conversions.


 

 

Poll Results - The Best Guesses:

Which Hero Image Won On Desktop, But Lost On Mobile?

  • Version B
  • Version A
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