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Can You Guess Which Test Won?

Which homepage redesign decreased bounce rates?

With featured product categories
buyautoparts-version-a-smClick here to enlarge
With dropdown menu selector
buyautoparts-version-b-smClick here to enlarge

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Difference Between Versions:

Version A – Homepage design with a series of product categories
Version B – Homepage design with a dropdown menu selector

Key Performance Indicator (KPI):

Bounce rate

Test Goal:

Increase engagement and decrease bounce rate

Traffic Source:

All traffic


Shoppers interested in buying auto parts; mostly males from the U.S.

Organization: autoparts distributor

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

Visual Website Optimizer
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