guess_the_test-white-green
guess_the_test-white-green
Menu
Free Sign up
Member Login
Can You Guess Which Test Won?

Which landing page format won in December, but lost in January?

Longer landing page copy
manchester-version_a-sm
Shorter landing page copy
manchester-version_b-sm

Loading ... Loading ...

Difference Between Versions:

Version A – Landing page for a magazine subscription, with longer copy
Version B – Similar landing page, but with shorter copy

Key Performance Indicator (KPI):

Add to cart conversions

Test Goal:

Assess if seasonality affected the effectiveness of a landing page for a magazine gift subscription

Traffic Source:

Visitors from Manchester United Football Club's website

Audience:

Visitors coming from the Manchester United website

Organization:

Haymarket Publishing - privately owned online and print media company

This week’s Featured Test is brought to you by:

Test Run By:

logo-house-of-kaizen

Test Run For:

haymarket-logo

Test Run On:

Visual Website Optimizer
magnifiercrossmenu-circlecross-circle
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram