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Can You Guess Which Test Won?

Which login format converted best? Link or button?

Link
version_a-sm-annotated
Button
with_button-annotated

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Difference Between Versions:

Version A – Employer Login form with link to "QuickSuper" online payment section
Version B – Exact same login form, but with a "QuickSuper Login" button instead of link

Key Performance Indicator (KPI):

Logins

Test Goal:

Increase the number of members logging in to their "QuickSuper" accounts to manage online payments.

Traffic Source:

All: direct, organic, search, paid, referral, affiliate, social, and existing email list

Audience:

Australian B2B and B2C customers using the online payment portal

Organization:

AustralianSuper: Australia’s largest superannuation (pension) fund

This week’s Featured Test is brought to you by:

Test Run By and For:

AustralianSuper_Master_RGB

Test Run On:

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