Version A – Mobile category page with "list layout," featuring 1 product per row Version B – Mobile category page with "grid layout," featuring 2 products per row
Key Performance Indicator (KPI):
Revenue Per Visitor (RPV)
Test Goal:
Get more customers purchasing products
Traffic Source:
All mobile traffic
Audience:
Young (25-44), mobile visitors shopping online for clothing
Organization:
U.S. Polo Assn: Popular clothing brand
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