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Can You Guess Which Test Won?

Which nav bar copy won: "Save 50%" or "VIP Express"?

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Difference Between Versions:

Version ANavigational menu category title copy stating "Save 50%"
Version BSimilar nav menu copy instead stating "VIP Express"

Key Performance Indicator (KPI):

Clickthrough Rates (CTRs), Loyalty member sign-ups

Test Goal:

Determine if the nav copy impacts CTRs and subsequent sign-ups

Traffic Source:

Direct, search, referral, organic, paid, search

Audience:

Shoppers interested in dry cleaning services in the local Boston area

Organization:

Anton's Cleaning: dry cleaner in the Boston area

This week’s Featured Test is brought to you by:

Test Run By:

Optimized-Marketing

Test Run For:

antons_cleaners-logo

Test Run On:

Visual Website Optimizer
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