Version A – Persistent navigational bar. Displays at all times, at all places on the page, as the user scrolls up or down Version B – Partially persistent nav bar. Disappears as the reader scrolls down the page, but re-appears for 6 seconds, upon scroll up
Key Performance Indicator (KPI):
Engagement -- Measured by pageviews and time spent/visit
Test Goal:
Determine the optimal nav bar format: persistent (scrolls with user), partially persistent (appears upon up scroll), or pinned to the top (shows only when landing on page)
Traffic Source:
Direct, search, referral, and social
Audience:
Online newspaper readers on either desktop computers, tablets, or mobile devices
Organization:
The McClatchy Company - leading news and information provider
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