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Can You Guess Which Test Won?

Which nav bar format works best across device types?

Persistent nav bar
mcclatchy-version_a-persistent-sm
Partially persistent nav bar
version_b-not_persistent-sm

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Difference Between Versions:

Version A – Persistent navigational bar. Displays at all times, at all places on the page, as the user scrolls up or down
Version B – Partially persistent nav bar. Disappears as the reader scrolls down the page, but re-appears for 6 seconds, upon scroll up

Key Performance Indicator (KPI):

Engagement -- Measured by pageviews and time spent/visit

Test Goal:

Determine the optimal nav bar format: persistent (scrolls with user), partially persistent (appears upon up scroll), or pinned to the top (shows only when landing on page)

Traffic Source:

Direct, search, referral, and social

Audience:

Online newspaper readers on either desktop computers, tablets, or mobile devices

Organization:

The McClatchy Company - leading news and information provider

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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