Difference Between Versions:
Version A – Nav menu reading “Buy & Sell”
Version B – Nav menu reading “Classifieds”
Key Performance Indicator (KPI):
Clicks on the Classifieds/Buy & Sell section of the nav menu
Determine the most effective menu title
Direct, search and social — Desktop users
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This week’s Featured Test is brought to you by:
Winner: Version B.
Compared to the “Buy & Sell” title, the winning “Classifieds” wording increased clicks on this section of the navigation bar by an incredible 75%!
Results achieved 99.9% confidence.
What was it about the wording that worked so well? And, how can you apply these principles to your nav menu?
Click here to find out
You’ll get an insightful analysis and valuable takeaways you can immediately apply.
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