Results: Which Navigational Menu Copy Converted Best?

Which Navigational Menu Copy Converted Best?

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Looks like you’ve already guessed the test. Click here to see the real-life results.

Difference Between Versions:

Version A – Nav menu reading “Buy & Sell”
Version B – Nav menu reading “Classifieds”


Key Performance Indicator (KPI): 

Clicks on the Classifieds/Buy & Sell section of the nav menu

Test Goal:

Determine the most effective menu title

Traffic Source: 

Direct, search and social — Desktop users

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This week’s Featured Test is brought to you by:

Test Run By and For

The McClatchy Company

Test Run On

Adobe Target

WINNING VERSION

B


Results 

Winner: Version B.

The McClatchy Company, a leading print and digital news provider, conducted this “newsworthy” study in-house, using Adobe Target.

Testing the most effective navigational menu (nav menu) copy, the team found the wording “Classifieds” catapulted conversions.

Compared to the “Buy & Sell” title, the winning “Classifieds” wording increased clicks on this section of the navigation bar by an incredible 75%!

Results achieved 99.9% confidence.

What was it about the wording that worked so well? And, how can you apply these principles to your nav menu?
Click here to find out

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

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