Results: Which Navigational Menu Copy Converted Best?

Which Navigational Menu Copy Converted Best?

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Difference Between Versions:

Version A – Nav menu reading “Buy & Sell”
Version B – Nav menu reading “Classifieds”


Key Performance Indicator (KPI): 

Test Goal:

Determine the most effective menu title

Traffic Source: 

direct, search, social

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This week’s Featured Test is brought to you by:

Test Run By and For

The McClatchy Company

Test Run On

Adobe Target

WINNING VERSION

B

Poll Results - The Best Guesses:

Which Navigational Menu Copy Converted Best?

  • Version A
  • Version B
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Winner: Version B.

The McClatchy Company, a leading print and digital news provider, conducted this “newsworthy” study in-house, using Adobe Target.

Testing the most effective navigational menu (nav menu) copy, the team found the wording “Classifieds” catapulted conversions.

Compared to the “Buy & Sell” title, the winning “Classifieds” wording increased clicks on this section of the navigation bar by an incredible 75%!

Results achieved 99.9% confidence.

You’ll get an insightful analysis and valuable takeaways you can immediately apply.

Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.

What was it about the wording that worked so well? And, how can you apply these principles to your nav menu?
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Poll Results - The Best Guesses:

Which Navigational Menu Copy Converted Best?

  • Version A
  • Version B
Loading ... Loading ...

Sign-up now to get free, gamified A/B tests and more helpful content delivered to you each week.

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Get full access to all A/B tests, plus helpful articles, interviews, and resources to optimize your digital marketing success. Become a Pro Member

Test Run By and For

The McClatchy Company

Test Run On

Adobe Target