WINNING VERSION
B
Poll Results - The Best Guesses:
Which Navigational Menu Copy Converted Best?
- Version A
- Version B

Winner: Version B.
The McClatchy Company, a leading print and digital news provider, conducted this “newsworthy” study in-house, using Adobe Target.
Testing the most effective navigational menu (nav menu) copy, the team found the wording “Classifieds” catapulted conversions.
Compared to the “Buy & Sell” title, the winning “Classifieds” wording increased clicks on this section of the navigation bar by an incredible 75%!
Results achieved 99.9% confidence.
You’ll get an insightful analysis and valuable takeaways you can immediately apply.
Note – this helpful Analysis section is typically only available to Pro Members. However, for a limited time, you get a special, free, sneak peak.
What was it about the wording that worked so well? And, how can you apply these principles to your nav menu?
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Poll Results - The Best Guesses:
Which Navigational Menu Copy Converted Best?
- Version A
- Version B
