What navigational menu copy converts best?

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Can You Guess Which Test Won?

Which Navigational Menu Copy Converted Best?

Buy & Sell

version_sm-buy_and_sell

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Classifieds

version-sm-classifieds

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Difference Between Versions:

Version A – Nav menu reading "Buy & Sell"
Version B – Nav menu reading "Classifieds"

Key Performance Indicator (KPI):

Menu clicks

Test Goal:

Determine the most effective menu title

Traffic Source:

Direct, search, social

Audience:

Educated, affluent males over the age of 35, with children

Organization:

The McClatchy Company: media/newspaper publisher

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