With the newsletter link or pop-up?

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Can You Guess Which Test Won?

Which newsletter subscription format won? Link or pop-up?

Navigation link

version_a-newsletter_subscription_nav_link-avon

Pop-up

version_b-newsletter_subscription_popup-avoon

Get access to see results

Difference Between Versions:

Version A – Newsletter subscription in the main navigational menu
Version B – Newsletter subscription through an exit pop-up

Key Performance Indicator (KPI):

Newsletter subscribe rate

Test Goal:

Determine which newsletter sign-up format increases lead generation

Traffic Source:

All traffic

Audience:

Site visitors browsing Avon products

Organization:

Avon - Cosmetic company

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