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Can You Guess Which Test Won?

Which personalized email subject line won on mobile?

Finish {Pet's Name} Insurance Quote
sainsbury_version_a-pet_in_preveiw-smClick here to enlarge
Don't miss 12 months for 9 on {Pet's Name} Insurance
sainsbury_version_b-pet_not_in_preveiw-smClick here to enlarge

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Difference Between Versions:

Version A – Shorter email subject line with personalized pet name visible inside preview pane on mobile. Subject line read: Finish {Pet’s Name} Insurance Quote
Version B – Longer email subject line with personalized pet name not visible within preview pane on mobile. Subject line read: Don’t miss 12 months for 9 on {Pet’s Name} Insurance

Key Performance Indicator (KPI):

Open rates, clickthrough rates (CTR), click-to-sale conversions

Test Goal:

Increase the number of pet owners purchasing pet insurance

Traffic Source:

Mobile visitors who had been to the site to request a pet insurance quote, entered their pet's name, but didn't complete the insurance purchase

Audience:

Pet owners

Organization:

Sainsbury's Bank: financial firm offering a range of products, including pet insurance

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Sainsburys-Bank-logo

Test Run On:

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