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Can You Guess Which Test Won?

Which pop-up won? With the focus on images or text?

Image-focused pop-up
sleeknote_focus_on_images-version_a-smClick here to enlarge
Text-focused pop-up
sleeknote-focus_on_text-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Image-focused pop-up. The image was placed on the left and showed a series of downloadable resources available upon sign-up.
Version B – Text-focused pop-up. Left-side text bullets gave a short, quantitative description of resources users could download. 

Key Performance Indicator (KPI):

Email sign-ups

Test Goal:

Determine if an image- or text-focused pop-up worked best

Traffic Source:

All traffic

Audience:

Users interested in digital marketing

Organization:

Sleeknote: pop-up platform

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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