How should you present your prices?

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Can You Guess Which Test Won?

Which pricing order won?

Priced lowest to highest

cunard-version_a-lowest_to_highest-desktop

Priced highest to lowest

cunard-version_b-highest_to_lowest-desktop

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Difference Between Versions:

Version A – Luxury cruise cabin options priced lowest to highest
Version B – Exact same page but priced highest to lowest

Key Performance Indicator (KPI):

Conversion rate (Bookings), and Booking Rate

Test Goal:

Determine whether it's best to present cruise cabin options priced from lowest to highest or vice versa

Traffic Source:

All desktop and mobile visitors

Audience:

Shoppers looking for luxury cruise accommodation

Organization:

Cunard: luxury cruise line

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