Can a simple change is format boost conversions?

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Can You Guess Which Test Won?

Which sale price format won? Orange text or green badge?

Savings amount in orange text

bike_shop-savings_display-version_a-orange_text

Savings amount with green badge

bike_shop-savings_display-version_b-green_badge

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Difference Between Versions:

Version A – Sale price and savings in orange text, with a black strike-through line
Version B – Sale price in orange with an orange slanted strike-through line and savings highlighted with a green text badge

Key Performance Indicator (KPI):

Clickthrough rate (CTR) from product to cart page

Test Goal:

Increase the number of shoppers adding the item to their cart

Traffic Source:

All traffic

Audience:

Shoppers interested in bikes

Organization:

Fietsvoordeelshop: Dutch discount online bike shop

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