Which search filter format won?

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Can You Guess Which Test Won?

Which search filter format won?

With six filters

version_a-six_filters

With five filters

version_b-five_filters

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Difference Between Versions:

Version A – With six filters and the "All Filters" button placed to the far left, next to "Duration"
Version B – With five filters and the "All Filters" button placed to the far right with "Duration" removed

Key Performance Indicator (KPI):

Clickthrough rate (CTR) on the filters

Test Goal:

Determine if modifying the filter format impacted CTR

Traffic Source:

All traffic

Audience:

Travel agents booking cruises on the B2B platform

Organization:

MSC Book

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