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Can You Guess Which Test Won?

Which sign in copy worked best?

Dell Account Sign In/Don't have an account?
dell_version_a-smClick here to enlarge
Returning Dell Customers/Guest Checkout
dell_version_d-smClick here to enlarge

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Difference Between Versions:

Version A – Sign in header copy read: Dell Account Sign In/Don't have an account?
Version B – Sign in header copy read: Returning Dell Customers/Guest Checkout

Key Performance Indicator (KPI):

Visitor conversion, Average Order Value (AOV), Revenue Per Visitor (RPV), Returning RPV (RPVr)

Test Goal:

Increase the sign in rate

Traffic Source:

Direct

Audience:

Customers looking to make a one-time or monthly product purchase

Organization:

Dell: computer technology company

This week’s Featured Test is brought to you by:

Test Run By and For:

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Test Run On:

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