Version A – Sign in header copy read: Dell Account Sign In/Don't have an account? Version B – Sign in header copy read: Returning Dell Customers/Guest Checkout
Key Performance Indicator (KPI):
Visitor conversion, Average Order Value (AOV), Revenue Per Visitor (RPV), Returning RPV (RPVr)
Test Goal:
Increase the sign in rate
Traffic Source:
Direct
Audience:
Customers looking to make a one-time or monthly product purchase
