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Can You Guess Which Test Won?

Which sign-up form won?

Gamified "choose your own adventure" sign-up form
version_b-smClick here to enlarge
Standard sign-up form
version_a-smClick here to enlarge

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Difference Between Versions:

Version A – Gamified "choose your own adventure" sign-up form Version B – Standard sign-up form

Key Performance Indicator (KPI):

Sign-up conversions

Test Goal:

Increase the number of people signing up from the form

Traffic Source:

All sources

Audience:

Japanese job seekers

Organization:

Atrae: IT-oriented Japanese job board

This week’s Featured Test is brought to you by:

Test Run By:

KAIZEN_PLATFORM_logo

Test Run For:

atrae_logo

Test Run On:

KAIZEN_PLATFORM_logo
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