Results: Which spin to win form won?

Standard spin to win wheel

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Branded spin to win wheel

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Which spin to win form won?

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Difference Between Versions:

Version A – Standard spin to win wheel
Version B –Branded spin to win wheel


Key Performance Indicator (KPI): 

Contact information submissions


Test Goal:

Increase number of visitors engaging with the wheel, submitting their contact info, and going on to make a purchase

 

Traffic Source:

All sources

 

Audience: 

Young shoppers and dog lovers

 

Organization: 

Pop Your Pup: customized puppy art products

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WINNING VERSION

B

Poll Results - The Best Guesses:

Which spin to win form won?

  • Version B
  • Version A
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Test Details & Background:

PopYourPup is popart site where you can purchase customized clothing and art, featuring pictures of your pets and puppies.

Since 2013, the pet art site has brought one-of-a kind pet products to hundreds of thousands of happy animal lovers.

Looking to optimize their online presence, the pet poppers turned to the team at ConvertCart, who manage an all-in-one conversion optimization testing tool, and platform.

ConvertCart isolated the pet site’s “Spin to Win” wheel as a strong area for optimization.

Analysis revealed the original spin to win wheel wasn’t prominent, or highly obvious on the site. As well, it’s generic look made it seem like it came from a third-party website. Additionally, there was no urgency prompting players to spin. And, even if users did spin, it wasn’t clear what they could win.


 

Poll Results - The Best Guesses:

Which spin to win form won?

  • Version B
  • Version A
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9
COMMENTS: Tell Us Your Thoughts.

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Deborah ODivyenduAbhilashIvan BurmistrovCliff Recent comment authors
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Cliff
Guest

I picked B because it was, well, funner. In either case I wasn’t very sure what the purpose of the wheel was but I put that down to only having a cursory glance at the two images.

Ivan Burmistrov
Guest

Hi Deborah,
What is conversion rate of a variant without a lucky wheel? (I usually recommend my clients to avoid any manipulative techniques because the majority of customers are clever enough to not engage with them. At the same time, attempts to manipulate customers result in their negative attitude to the brand.)

Abhilash
Member
Abhilash

Ivan – Good Question.

Conversion rate without the lucky wheel ideally would be the site-wide conversion rate if we do not have an alternative method of collecting the contact information of the customers.

With respect to testing a usual form and a gamified version of the form, I have seen a 10% higher opt-in rate for my clients.
This test would also not be applicable to all websites as it purely depends on the nature of the business and the demographics of the users visiting the site.

Divyendu
Guest
Divyendu

Hi Ivan.
Good question.

The conversion rate in terms of email optins would be less without a lucky wheel. As per what I have seen, with gamification and the correct giveaway, the number of people filling the email optin form will be more.

At the same time, with the correct CTA and the copy, you will be able to crack the conversion rate big time. When doing any such thing, the primary things to keep in mind is the design, the copy and the CTA, the copy and the placement of the same as well.

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