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Can You Guess Which Test Won?

Which version won in Italy but lost in the UK?

One element: email sign-up field
alitalia_version_a-smClick here to enlarge
Two elements: an airport drop-down menu and email sign-up field
alitalia_version_b-smClick here to enlarge

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Difference Between Versions:

Version A – Pop-up with a single email sign-up field
Version B –Pop-up with two elements: an airport drop-down menu and email sign-up field

Key Performance Indicator (KPI):

Email sign-up submissions

Test Goal:

Increase email sign-up leads

Traffic Source:

Paid advertising

Audience:

Interested travellers, located in Italy or the UK

Organization:

Alitalia - Italy's largest airline carrier

This week’s Featured Test is brought to you by:

Test Run By:

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Test Run For:

Alitalia-Logo

Test Run On:

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