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Can You Guess Which Test Won?

Which Video Thumbnail Image Converted Better?

Side profile of man
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Headshot of business man
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Difference Between Versions:

Version A: Image of man's profile, looking to the side Version B: Headshot of business man, looking straight ahead

Key Performance Indicator (KPI):

Video starts per unique visitor

Test Goal:

Increase the number of people engaging with and watching the video

Traffic Source:

All – Direct, search, referral, organic, paid, affiliate, email list, and social

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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