Do longer or shorter forms work best to increase conversions?

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Can You Guess Which Test Won?

Which won: longer or shorter form?

Longer form

Shorter form

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Difference Between Versions:

Version A – Longer form with three additional form fields
Version B – Shorter form with three less form fields

Key Performance Indicator (KPI):

Form completions as measured by eBook downloads

Test Goal:

Increase the number of eBook downloads

Traffic Source:

Direct and organic

Audience:

The average customer was a +38 year old white male in the United States

Organization:

ConnectWise: IT management software provided

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Which won: longer or shorter form?

Difference Between Versions:

Key Performance Indicator (KPI):

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Traffic Source:

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Organization:

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Which won: longer or shorter form?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

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