With or without the microcopy in the form field

Can You Guess Which Test Won?

With delivery date above or below contact form?

Delivery date above contact form

Delivery date below contact form

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Difference Between Versions:

Version A – Delivery date section placed above the contact information form
Version B – Delivery data section placed below the contact information form

Key Performance Indicator (KPI):

Completed purchases/orders

Test Goal:

Increase the number of desktop users completing the form and placing an order

Traffic Source:

All desktop visitors

Audience:

Shoppers interested in purchasing all-in-one TV, Internet, and phone plans

Organization:

Vodafone: telecommunications provider

With delivery date above or below contact form?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With delivery date above or below contact form?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By:

Test Run For:

Test Run On:

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