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Can You Guess Which Test Won?

With or without left-side nav bar?

With left-side nav menu
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Without left-side nav menu
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Difference Between Versions:

Version A – Free-to-paid customer trial pricing page with left-side nav bar
Version B Free-to-paid customer trial pricing page without left-side nav bar; replaced nav bar with "recent activity" link in top left corner

Key Performance Indicator (KPI):

Average revenue per session

Test Goal:

Increase free-to-paid trial conversions

Traffic Source:

All visitors: direct, organic, search, referral, paid, affiliate, social traffic and an existing email list


Free users on the site


Findsomeone: New Zealand’s largest online dating site

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