Version A – Free-to-paid customer trial pricing page with left-side nav bar Version B – Free-to-paid customer trial pricing page without left-side nav bar; replaced nav bar with "recent activity" link in top left corner
Key Performance Indicator (KPI):
Average revenue per session
Test Goal:
Increase free-to-paid trial conversions
Traffic Source:
All visitors: direct, organic, search, referral, paid, affiliate, social traffic and an existing email list
Audience:
Free users on the site
Organization:
Findsomeone: New Zealand’s largest online dating site
