Results: With Or Without “Limited Time Offer” Seal?

With "Limited Time Offer" Seal

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Without "Limited Time Offer" Seal

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With Or Without "Limited Time Offer" Seal?

  • Version A
  • Version B
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Difference Between Versions:

Version A: With “Limited Time Offer” Seal
Version B: Without “Limited Time Offer” Seal


Key Performance Indicator (KPI): 


Test Goal:

Increase number of people filling out form and downloading report

 

Traffic Source:

Social, Email

 

Audience: 

 

Organization: 

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This week’s Featured Test is brought to you by:

Test Run By

MECLABS

Test Run For

HubSpot

Test Run On

HubSpot

WINNING VERSION

A

Poll Results - The Best Guesses:

With Or Without "Limited Time Offer" Seal?

  • Version A
  • Version B
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Test Details:

MECLABS, the optimization research institute, worked with HubSpot, the popular Inbound marketing platform, to run this fantastic form completion test.


Background:

The test was put together during a live Marketing Summit, led by MECLABS.

At the Summit, marketers had the opportunity to suggest the best elements to test, to optimize the Hubspot landing page.

The test goal was to increase the number of leads filling out the form and the downloading report.

The Summit group came up with many fantastic testing ideas. Some of the suggestions included reducing form fields, showing the monetary value of the report, and optimizing the image of the report cover.

Ultimately, it was decided adding urgency — by prominently placing a “limited time offer” seal near the report cover —  would be a simple, yet valuable element to test.


 

Analysis Note

 

Poll Results - The Best Guesses:

With Or Without "Limited Time Offer" Seal?

  • Version A
  • Version B
Loading ... Loading ...
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