Which wins: black text or red alert icon?

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Can You Guess Which Test Won?

Which notification format works better? A black arrow or red dot?

Black arrow pointing to supermarket locator

version_a-black_arrow

Red dot highlighting supermarket locator

version_b-with_red_dot

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Difference Between Versions:

Version A – Black "Choose Your Store" label placed before the "Search Supermarket" link
Version B – Red circle with the number "1" placed before the "Search Supermarket" link

Key Performance Indicator (KPI):

Clickthrough rate (CTR) to the local store finder

Test Goal:

Increase the number of shoppers selecting the local grocery store finder icon

Traffic Source:

All traffic

Audience:

Dutch shoppers interested in purchasing groceries online, primarily in the 55-64 age range

Organization:

Plus: Dutch supermarket

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