Should you include or lose the extra step on your subscription form?

🎉Be Part of the Best in Test Awards! 🎉 Find out more

guess_the_test-white-green

Can You Guess Which Test Won?

With or without the subscription step?

With subscription selection step

version_a-with_certification_step

Without subscription selection step

version_b2-without_certification_step

Loading ...

Get access to see results

Difference Between Versions:

Version A – Product page that led shoppers to a subscription selection option before the cart page
Version B – Exact same pages but without the subscription selection step in the middle

Key Performance Indicator (KPI):

Revenue

Test Goal:

Increase online book purchases

Traffic Source:

All traffic: direct, search, referral, organic, paid, affiliate, email, and social

Audience:

Shoppers interested in purchasing law books

Organization:

Thomson Reuters Legal: the book store branch of the news and research provider

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On: