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Difference Between Versions:

Version A – Product page that led shoppers to a subscription selection option before the cart page
Version B – Exact same pages but without the subscription selection step in the middle

Key Performance Indicator (KPI):

Revenue

Test Goal:

Increase online book purchases

Traffic Source:

All traffic: direct, search, referral, organic, paid, affiliate, email, and social

Audience:

Shoppers interested in purchasing law books

Organization:

Thomson Reuters Legal: the book store branch of the news and research provider

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With or without the subscription step?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

Test Run By and For:

Test Run On:

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