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Can You Guess Which Test Won?

With or without the added banner on mobile?

With added blue "Make a worry-free reservation" banner
extraspace_storage-version_a-sm-with_reassuranceClick here to enlarge
Without added blue banner
Click here to enlarge

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Difference Between Versions:

Version A – With added blue "Make a worry-free reservation" banner
Version B – Without blue banner

Key Performance Indicator (KPI):

Storage locker reservations and move-in rates

Test Goal:

Increase the number of leads viewing pages

Traffic Source:

Direct, search, referral, organic, and paid mobile traffic


Mobile visitors interested in gaining extra storage space


ExtraSpace Storage: American storage rental facility

This week’s Featured Test is brought to you by:

Test Run By and For:


Test Run On:

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