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Can You Guess Which Test Won?

With or without the added "Call to Order" CTA button?

With added "Call to Order" CTA at bottom
telecom-version_a-smClick here to enlarge
Without "Call to Order" CTA at bottom
Click here to enlarge

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Difference Between Versions:

Version A"Call to Order" link at top and added as a CTA button on the bottom
Version B Link only at top; no "Call to Order" CTA button on the bottom

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase phone and internet package orders

Traffic Source:

All mobile visitors


Shoppers interested in purchasing a phone or internet package


Telecom company: wishes to remain anonymous in this study

This week’s Featured Test is brought to you by:

Test Run On:

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