What's the optimal CTA button format on mobile?

Can You Guess Which Test Won?

With or without the added "Call to Order" CTA button?

With added "Call to Order" CTA at bottom

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Without "Call to Order" CTA at bottom

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Difference Between Versions:

Version A – "Call to Order" link at top and added as a CTA button on the bottom
Version B – Link only at top; no "Call to Order" CTA button on the bottom

Key Performance Indicator (KPI):

Completed orders

Test Goal:

Increase phone and internet package orders

Traffic Source:

All mobile visitors

Audience:

Shoppers interested in purchasing a phone or internet package

Organization:

Telecom company: wishes to remain anonymous in this study

With or without the added "Call to Order" CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

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With or without the added "Call to Order" CTA button?

Difference Between Versions:

Key Performance Indicator (KPI):

Test Goal:

Traffic Source:

Audience:

Organization:

This week’s Featured Test is brought to you by:

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