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Can You Guess Which Test Won?

With or without the added sign-up text?

WITH additional sign-up text
energy_australia-version_a-with_marker
WITHOUT additional sign-up text
energy_australia-version_b-sm

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Difference Between Versions:

Version A – With added text, describing requirements to sign-up
Version B – Without added text; sign-up requirement description

Key Performance Indicator (KPI):

Completed checkouts

Test Goal:

Increase applicants signing up for plans

Traffic Source:

Direct, search, organic, paid, email list, and social

Audience:

Australian customers signing up for an energy plan

Organization:

Energy Australia: Australian electricity provider

This week’s Featured Test is brought to you by:

Test Run By and For:

energy_australia-logo

Test Run On:

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