Results: With or without the added sign-up text?

WITH additional sign-up text

Click here to enlarge

WITHOUT additional sign-up text

Click here to enlarge

With or without the added sign-up text?

Loading ... Loading ...

Difference Between Versions:

Version A – With added text, describing requirements to sign-up
Version B – Without added text; sign-up requirement description


Key Performance Indicator (KPI): 

Completed checkouts


Test Goal:

Increase applicants signing up for plans

 

Traffic Source:

Direct, search, organic, paid, email list, and social

 

Audience: 

 

Organization: 

Sign-up for the newsletter to get FREE A/B tests and more valuable content delivered to you every other week.

I agree to the Terms & Conditions.

Become a More Successful Digital Marketer

Pro Members get exclusive access to the full library of Archived Tests, helpful resources, plus personally connect with industry experts to get your specific questions answered. Get the Pro Advantage

Get Your A/B Test Featured!

Have your A/B test showcased. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you valuable, free brand exposure. Submit Your Test
This week’s Featured Test is brought to you by:

Test Run By and For

Energy Australia

Test Run On

Adobe Target

WINNING VERSION

A

Poll Results - The Best Guesses:

With or without the added sign-up text?

  • Version A
  • Version B
Loading ... Loading ...

Background & Test Details:

Australian electricity provider, Energy Australia, conducted this charged-up copy test in-house, on their site.

The test goal was to increase the number of applicants signing up for an Energy Australia electricity and gas plan.

After digging into the analytics data, Energy Australia’s testing team saw that many users started the application process, but were dropping off at the checkout stage.

Data analysis also revealed the form fields requiring ID, as well an email, or phone number, had the highest error rates.

The team deduced the drop-off was happening because applicants didn’t have the proper ID on them at the time of registration.

They wondered if they could remove friction – and increase completed checkouts — by telling users upfront what was required to complete the application.

 

Poll Results - The Best Guesses:

With or without the added sign-up text?

  • Version A
  • Version B
Loading ... Loading ...
oh_snap-mobile

Sign-up for the newsletter to get FREE gamified A/B tests and more valuable content delivered to you every other week.

I agree to the Terms & Conditions.

Become a More Successful Digital Marketer

Pro Members get exclusive access to the full library of Archived Tests, helpful resources, plus personally connect with industry experts to get your specific questions answered. Get the Pro Advantage

Get Your A/B Test Featured!

Have your A/B test showcased. You'll get a great case study write-up, your logo prominently featured, linkbacks to your site, and social media promo, giving you valuable, free brand exposure. Submit Your Test
archived_tests-paywall_image jpg

3
COMMENTS: Tell Us Your Thoughts.

avatar
2 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Deborah ODavid Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
David
Member
David

I guessed correctly mainly because that is how I would have reacted. LOL. I think the better test would come next. The new winner versus a 2 part sign up without saying you need a license. Step 1 name and email. Then follow up with step 2 Get ID. You could then send emails as reminders. Hopefully makes sense

Other Tests You Might Enjoy

Test Run By and For

Energy Australia

Test Run On

Adobe Target