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Can You Guess Which Test Won?

With or without the "As Featured In" logos?

With "As Featured In" logos
swapalease-version_a-smClick here to enlarge
Without "As Featured In" section
swapalease-version_b-smClick here to enlarge

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Difference Between Versions:

Version A – With "As Featured In" logos
Version B – Without "As Featured In" logos

Key Performance Indicator (KPI):

Page views

Test Goal:

Increase the number of leads viewing pages

Traffic Source:

Direct, search, referral, organic, and paid

Audience:

Primarily males in the U.S. over 30 interested in vehicles leases

Organization:

Swapalease: online vehicle lease marketplace

This week’s Featured Test is brought to you by:

Test Run By:

tinuiti-logo

Test Run For:

swap

Test Run On:

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