While the answer may not be that surprising, the psychology behind the study is interesting. Keep reading to learn more. . .
The testing team was inspired to evaluate the effectiveness of adding an "As Featured In" logos section after conducting market research that revealed not all users were familiar with the Swapalease brand or its leasing process.
To encourage a greater sense of trust and brand credibility, the testing team turned to media mentions from the big guns, including The New York Times and The Wall Street Journal.
The testing team’s goal was to determine if adding the "As Featured Logos" in the above-the-fold view, directly below the hero image section, would increase users' sense of trust and the site's brand credibility.
The thinking was this placement would be immediately noticed by users landing on the site, and even if the logos weren't directly taken in, they'd be subconsciously seen, providing site visitors with a sense of reassurance.
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