Should you add voice notes to your product pages?

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Can You Guess Which Test Won?

With or without the audio note on the product page?

With audio note

version_a-with_audio_note

Without audio note

version_b-without_audio_note

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Difference Between Versions:

Version A – Product Display Page (PDP) with an audio note section providing a description of the the product
Version B – Exact same PDP but without the audio note format

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Determine whether an on-demand audio experience could improve engagement and revenue without disrupting browsing

Traffic Source:

Visitors shopping on the Snocks.com site; mobile-first audience

Audience:

German, Austrian, and Swiss shoppers, 60% female/40% male, younger WhatsApp-native users accustomed to consuming voice messages

Organization:

Snocks: undergarment retailer

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