Which CTA won? "Buy It Now" or "Select Your Size"?

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Can You Guess Which Test Won?

With or without the "Buy It Now" button on the product page?

With the "Buy It Now" Button

version_a-tshepo-buy_it_now

Without the "Buy It Now" button

version_b-tshepo-select_your_size

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Difference Between Versions:

Version A – With the "Buy It Now" button on the product page
Version B –Without the "Buy It Now" button; instead used a "View Your Size" button

Key Performance Indicator (KPI):

Clickthrough Rate (CTR), size selection engagement, order confirmations, Revenue Per Visitor (RPV)

Test Goal:

Determine if it was best to use a "Buy It Now" or "View Your Size" button on the product page

Traffic Source:

All traffic

Audience:

Shoppers interested in purchasing clothing

Organization:

TSHEPO: South African luxury denim brand

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