Version A – Sticky mobile bottom bar featuring blue phone and email buttons and an orange "Apply Now" button Version B – Exact same page but with just the orange "Apply Now" button in the bottom bar
Key Performance Indicator (KPI):
Submitted applications, phone calls
Test Goal:
Increase number of applicants applying for available jobs
Traffic Source:
All: direct, search, referral, organic, paid, affiliate, email list, and social
Audience:
Online job hunters
Organization:
Hays Recruitment: employment and human resources group
