Results: With or without the chat pop-up?

With or without the chat pop-up?

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Difference Between Versions:

Version A – With chat pop-up on cart page
Version B – Without chat pop-up on cart page


Key Performance Indicator (KPI): 

Clickthrough Rate (CTR), Revenue Per Visitor (RPV)


Test Goal:

Increase product purchases

 

Traffic Source:

Internal site traffic, navigating to cart page

 

Audience: 

Shoppers interested in purchasing Dell products

 

Organization: 

Dell Brazil - Brazilian division of the popular computer technology company

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This week’s Featured Test is brought to you by:

Test Run By and For

Dell

Test Run On

Adobe Target

WINNING VERSION

B

Poll Results - The Best Guesses:

With or without the chat pop-up?

  • Version A
  • Version B
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WITHOUT the chat pop-up won!

Surprised? Read on to learn more. . .


Test Details & Background:

Dell Brazil, the Brazilian division of the popular computer technology company Dell, conducted this clever chat pop-up test in-house, on their own site.

The goal was to determine if having a live chat pop-up on the cart page would help or hinder shoppers in their buying journey.

With high abandonment rates on the cart page, Dell’s testing team was seeking ways to optimize the add to cart process.

With many different options to choose when selecting Dell’s computer equipment, the team thought it could be advantageous to offer help, especially to those less technically inclined shoppers who might have found the selection process somewhat daunting.

 

Poll Results - The Best Guesses:

With or without the chat pop-up?

  • Version A
  • Version B
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