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Can You Guess Which Test Won?

With or without the chat pop-up?

With chat pop-up
dell-with_chat-smClick here to enlarge
Without chat pop-up
dell-without_chat-smClick here to enlarge

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Difference Between Versions:

Version A – With chat pop-up on cart page Version B – Without chat pop-up on cart page

Key Performance Indicator (KPI):

Clickthrough Rate (CTR), Revenue Per Visitor (RPV)

Test Goal:

Increase product purchases

Traffic Source:

Internal site traffic, navigating to cart page

Audience:

Shoppers interested in purchasing Dell products

Organization:

Dell Brazil - Brazilian division of the popular computer technology company

This week’s Featured Test is brought to you by:

Test Run By and For:

1024px-Dell_Logo.png

Test Run On:

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linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram