Should you hide the search bar? Or make it impossible to miss?

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Can You Guess Which Test Won?

With or without the dedicated search box?

With dedicated search bar

snocks-version_a-with_dedicated_search_bar

Without dedicated search bar

snocks-version_b-without_dedicated_search_bar

Get access to see results

Difference Between Versions:

Version A – Website with a search icon in the top nav section and a secondary, dedicated search bar directly below
Version B – Exact same web experience, but without the dedicated search bar

Key Performance Indicator (KPI):

Average Revenue Per User (ARPU)

Test Goal:

Increase the number of shoppers making high-value purchases

Traffic Source:

All traffic across all device types

Audience:

German and Austrian shoppers, evenly split between male and females

Organization:

Snocks: undergarment apparel company

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