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Can You Guess Which Test Won?

Without or with the detailed description?

Without detailed description
controlled_chaos-without_detailed_descrption-version_a-lgClick here to enlarge
With detailed description
controlled_chaos-with_detailed_description_version_b-lgClick here to enlarge

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Difference Between Versions:

Version A – Product display page with detailed description
Version B – Exact same page but without the detailed description

Key Performance Indicator (KPI):

Revenue

Test Goal:

Increase product sales

Traffic Source:

All traffic

Audience:

Mostly females with curly hair

Organization:

Complete Chaos: frizz-free detangling product for curly hair

This week’s Featured Test is brought to you by:

Test Run By:

92dream-logo

Test Run For:

controlled_chaos-logo

Test Run On:

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